Description of Course:
This program aims to teach advertising and PR professionals about new media technologies, advertising, and public relations. It covers media content creation and management technologies, preparing individuals to organize complete advertising and PR projects in international cooperation and marketing communications.
Key skills and competencies include:
- International Insights: By involving professionals and foreign lecturers with PhD degrees, the program ensures exposure to the latest trends in designing international communication projects. This includes effective models for managing international relations using modern communication technologies.
- Practical Experience: Students get hands-on experience by testing advertising and communication projects internationally. They use the modern equipment available at the "Center for Sociological Research and Digital Communications" training laboratory at the Higher School of Media Communications and Public Relations.
- Global Training Opportunities: Program participants have the chance to undergo training in international exchange programs, including the European scholarship program Erasmus+.